Four Tips to Know if You’re Ready for a Website Redesign

1) Your Target Audience or Business Focus Has Changed

If you’ve been in business for more than a few years, odds are your target audience has changed at least once. Maybe you originally targeted stay-at-home moms, but now the bulk of your customers are young professionals. If your target audience has changed, it’s time for a website redesign! A website that reflects your current target audience will help you attract new customers and strengthen your brand.

2) Your Branding Has Been Updated

If you’ve changed your branding, or just want a fresh start, it’s time for a website redesign. Your website is the first thing customers see when they’re looking for information about your business, so it needs to be accurate and reflect your current branding. A website redesign can help you achieve that, and it doesn’t have to be expensive.

3) You just aren’t happy with your website any longer

Maybe your website looks a little dated or maybe you’re just not happy with how it looks or functions anymore. It may be that you went the DIY route with Squarespace or Wix and want more functionality now that your business has evolved. A redesign can breathe new life into your website and help you better achieve your business goals.

4) Your website isn’t functioning properly

Your website is one of your most important marketing tools. It’s how potential customers learn about your products and services, and it’s often the first impression people have of your company. So if your website isn’t loading properly, isn’t showing up well in the search engines, has broken links or images that don’t load, it’s time to consider a website redesign.

A good website redesign will make your site more user-friendly, improve its appearance, and make it easier for customers to find what they need. In other words, it’ll help turn visitors into customers.