How to Set Up Your Pinterest Business Profile for Success

Pinterest Keyword Research

The way to maximize the impact of your Pinterest marketing efforts is to carefully select the keywords you use. When potential customers search for terms related to your business, you want your profile or pins to appear as one of the top results. Pinterest keyword research can help you identify the best keywords to use in your profile and pin descriptions.

One of the simplest ways to perform Pinterest keyword research is to use the search bar. Start typing your keyword and see what suggestions pop up. Those suggestions are based on commonly searched for terms. Jot down the suggestions in a text document to refer to later when setting up your boards and creating pin descriptions.

You should also use the alphabet method for finding appropriate search phrases. Once you type in your main keyword into the search bar, type in A then B, then C, etc for your second word to identify suggestions that are relevant to your business.
The key to doing this type of keyword research is to use your brain and think about what your audience would likely be searching for to find a business like yours. What problems are they trying to solve that your product or service can help with?

Optimizing Your Pinterest Business Profile

After doing your keyword research and collecting all the keywords that are relevant to your business, you are ready to optimize your profile. Below are the essential sections that need your attention.

1) Your Display Name for Your Pinterest Profile

You have a maximum of 65 characters that you can use and so you’ll want to make the most of this space and use one of your top keywords that best describes your business. Here are a few examples:

• Laura | All About Pinterest – good
• Laura | Pinterest Manager – better
• Jane | How to Make Treats for Your Dog – good
• Jane | Homemade Dog Treats – better
• Susan | Mindset Coach – good
• Susan | Mindset Tips for Women – better

2) Your Pinterest Bio Section
In this section, you have a maximum of 160 characters and this is where you can include some more specific keywords related to what you do and what your business and content is about. Below are some examples:

• Homemade dog treats for dog lovers including dog treat recipes, healthy dog treats, pumpkin dog treats, easy dog treat recipes and dog treats for Christmas.
• Mindset coaching tips for women who are struggling with stress and overwhelm, overcoming insecurities and reaching money goals so they can live their best life.

3) Your Pinterest Board Titles

It’s important to choose board titles that are both keyword and user-friendly. Include relevant keywords in your board titles to help people find your content when they’re searching Pinterest and keep it short and sweet. Board titles should be brief, so that they’re easy to read and digest. Long, complicated titles are more likely to be skipped over.

Also, think about what other topics your audience would be interested in. So for example, a homemade dog treat recipe blogger might also include boards on dog training, travelling with a dog, homemade dog food, etc.

4) Your Pinterest Board Descriptions

To optimize your boards for Pinterest, be sure to include relevant keywords in your descriptions. This will help ensure that your pins come up in search results when people are looking for information on topics related to your business. In addition, Pinterest Board descriptions are also a great opportunity to give potential visitors a taste of what they can expect to learn. So be sure to include a brief summary of what they’ll find when they click through to your pins but don’t use your board descriptions as an opportunity to include a bunch of keywords. Make it enjoyable for visitors to read.